Who Doesn't Want to Benefit

Don't Tell Me About Your FEatures

Dec 14, 2024

Many moons ago, I graduated with a two-year degree in Electronic Engineering and used that degree to get a job repairing copy machines. I was talking to one of the founding brothers in charge of Sales. He once told me, “You sell the sizzle, not the steak.” What he meant was to sell the benefit, not the feature.

The copiers I fixed had “Micro Toner,” a feature. The benefit was “It made your copies crips and clear.”

So some of the features of podcasting are:

You can listen anywhere
They are free
It’s information you can’t get anywhere else.

Some of the BENEFITS might be:

Solves a problem
Saves you time
Save you money
Improves your life
It provides a sense of belonging and community
It educates or entertains you

Tom Webster (author of The Audience is Listening - one of my favorite books on creating great content) has an article and lists some shows and their descriptions.

If you can describe the benefits of listening to your show, well, who doesn’t want to benefit?

Profit From Your Podcast Audio Book

The updated audio version of the book Profit From Your Podcast is 99.9% done. I need to update the index before recording it (as it’s outdated and primarily talks about technology).

If you buy the book before the end of December 2024 (AS IN NOW), I will give you a shout-out and mention your website at the end of the audiobook.

Order your copy today at https://www.profitfromyourpodcast.com/book

Podcast Hot Seat Now with a Private Option

Speaking of feedback, based on user feedback, the “Podcast Hotseat” auditing service now has the option to keep the coaching session private (previously, we used it as an episode for the audience to learn along with you and give you more exposure).

Not everyone wants to be coached in public, so now, for an additional fee, you can keep the coaching session private (and keep all the bonuses, like a free month at the School of Podcasting). Check it out.

My Latest Content

School of Podcasting (Follow)
Unlock Podcast Success: How Being Open to Feedback Changes Everything

Ask the Podcast Coach (Follow)
Podcast Gear: When to Upgrade and What Really Matters

Your Podcast Consultant (Follow)
Why Aren't More People Listening to Your Podcast?

Stuff That Caught Me Eye

Jotform

Jotform is a super flexible tool used to make forms (and being that I’m still in my “It’s all about the audience survey” mode, this caught my eye. They do have a free version. Their paid version is $39/month.

Clockify

I always tell people to have a timer going on in the background. I love Clockify as it integrates with Todoist, which is my favorite tool for getting organized. I’m using their free version, which also ties into an app.

What’s Coming In The Future

Next School of Podcasting

So last we talk about being open to feedback. This week we are talking about getting people to fill out your survey

Need Help With Your Podcast?

Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005

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Podcasting Observations