Value For Value - No Joker
Things Have Changed At the Movie House
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So I went and saw the new Beatlejuice movie. I’d give it a 6.5 out of 10. I went on a Friday at 6 PM, and I was one of two people in the theater. I got a small popcorn and a drink. What is the total price for one ticket with popcorn and a drink? $28.
I LOVE seeing movies on the big screen but have only seen two movies post-COVID. I love the big sound and bass that vibrates my butt and the experience of watching with a group.
When I exited my movie at 8:30, I was surprised that the lobby on a Friday night movie was not packed. It was empty.
Tonight, I went to see the new Joker movie (Lady Gaga is fantastic in my book). I would give it a 3 out of 10. The actors were committed to their parts. It was a musical (to my surprise), but Gaga sang as her character—not as Gaga. It was bad in my book, and it cost me another $28. I’m not recommending it to anyone. This time, I was one of three in the theater, and again, the lobby was empty when I left at 8:30.
So What Have We Learned?
First, make good movies if you want me to go to the movies. Make movies I tell my friends to go see (so far, that hasn’t happened). I could buy a pass for $20/month and watch as many movies as I want (cause, you know, I’m not skipping the popcorn so they will still make money).
However, that requires my time, and so far, I’m not getting enough value for the time and money I invested.
Think of it this way: Are you paying too much for bad movies? Now you can watch MORE BAD MOVIES with this DEAL.
I don’t know about your neighborhood, but I’ve already had two theaters close. Was the area oversaturated? They used to be packed and less expensive (and we would all see them as a community and talk about them at work).
You can’t raise the price and lessen the value received. It’s not a good business strategy.
Meanwhile in Podcasting
I’ve spent $56 on movies in the last four weeks and received almost no value. Meanwhile, I’ve probably streamed less than $20 to my favorite podcasts (using value for value). We need to remember this when we find something we DO tell people about because it was so good—case in point: this episode on Creator Science with Dan Misener on how to grow your show. I went to see if there was a donate option at Jay’s site, but he’s just got courses and some high-ticket options. Maybe we should always have an option for people who want to say thanks.
Podgagement Contest
My friend Daniel J. Lewis is the creator of Podgagement a tool that enables you to Boost your podcast engagement and grow your audience.
They are currently running a contest for the affiliates (which I am). I’m also a customer (see www.schoolofpodcasting.com/follow a page made by Podgagement). At any rate they are having a contest, and I’m currently in 2nd place. Now would be a good time if you’ve ever thought of using Podgagement. :)
Dave’s Podgagement Affiliate Link.
It’s Like a Hallway at a Podcast Event
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If you enjoy the talks in the hallways at events, then you will love Podcaster Happy hour. Sign up to get notified.
My Latest Content
Unleash Your Voice: A Step-by-Step Guide to Start a Podcast for Free (blog)
School of Podcasting (Follow)
Maximize Listener Engagement with Podcast Chapters (also a quick video)
Ask the Podcast Coach (Follow)
AI Voices in Podcasts: Future or Fad?
Unleash Your Voice: A Step-by-Step Guide to Start a Podcast for Free (blog)
Adam Curry on Podcasting 2.0 explains why your RSS feed IS IMPORTANT IN PODCASTING. (jump to the good part)
Don’t DO THIS. The host asks for the guest's website, and he spits out a bunch of social (Instagram, etc). He also says to search for his name (which is not what I would call “Jones” easy). SAY YOUR WEBSITE. Jump to the good part. I never would’ve guessed “DeLauer.”
Pocketcasts
So I mentioned how much I LOVE Pocketcast's bookmark feature, but their Amazon Alexa tool is also a tool. I gave up on trying to get Alexa to play some things. My favorite move is to listen to a show I like, then go into the kitchen and ask Alexa to open Pocketcasts. She does and asks me if I want to continue listening to the last thing I was hearing. I say yes, and I’m off to the races. When I pull up pocketcasts on my phone or computer, it picks up where Alexa left off. Pretty cool.
Kapwing
Kapwing is definitely in the running for the “Weirdest Name” contest (Ka pwing). This is an online video tool that makes it easy to collaborate. Yes, it does shorts, etc., but I need to create marketing videos, and I’m using it and working with a team at Podpage. I will say the export process (being online) is a little slower than, say, Camtasia.
Affordable Virtual Ticket: Podindy.com
Podindy.com is November 9th. I will be speaking along with Craig Van Slyke from the show AI Goes to College on “How to Profit From Your Podcast with the Power of AI.”
This is a super affordable one-day event, and if you can’t make it to Indy, there is a super affordable virtual ticket. Check it out at www.podindy.com and use the coupon code DAVE.
What’s Coming In The Future
Next School of Podcasting (I think…)
I recorded (with their permission) a consulting call as I walked Alex through planning and launching his podcast. He had some interesting preconceptions that we were pretty out there, and I helped him return to reality.
Follow the show and get it the minutes it’s available.
Need Help With Your Podcast?
Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005
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