Embracing Uncomfortable
You Either Win or Your Learn
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Pushed Me Out of My Comfort Zone
So I hired a business coach, and to make a long story short I had never sent an actual email campaign. I had sent emails (like this one), but I had never setup a campaign with the 100% intent of getting you to buy something. So he pushed me out of my comfort zone.
So I learned about the different emails (each with it’s own purpose) and schedule them to go out. I felt really weird. What if nobody buys anything? It’s one thing to send out emails and podcasts and nobody buy anything (because you can say “Well, I wasn’t trying). But if you TRY to sell something and nobody buys… well it’s easy to fall into the mindset that you’re a loser, and you suck, and I’ll go eat worms.
So I reminded myself that this was my first campaign, and if nobody signed up, it was ok. I had more knowledge than I had before. You either win, or you learn. Sometimes you do both. I did learn to make sure your countdown timer is set properly (as it turned off the sale 24 hours early - DOH) and in the end people DID sign up.
So when you feel anxious, dig down and ask why. If it’s because you are trying something for the first time, that’s a great thing. Being anxious is normal. Take lots of notes, and either win or learn, but whenever possible, do both.
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Stuff That Caught My Eye
The Four Pieces of a Paul Harvey Story
I got to hang out with Dan R. Morris in Nashville and he is the host of Tracing the Path and he did an episode that talks about the four things that make up a Paul Harvey story (and he’s a classic storyteller that was famous for “The rest of the story” reports he did on radio). Listen to the episode.
Pat Flynn’s Halloween Candy
I listened to Pat Flynn’s Book Lean Learning, and he had a great analogy for shorts vs long videos. He said, “Short videos are like Halloween candy. You see it and get excited. You might eat it and get a quick jolt, but you off to the next house and the giver is forgotten (paraphrased). For me, this is true. I can name the people I watch on Youtube where I consume their long videos. People who I only consume their shorts are known more by terms like “Bearded dude with coffee cup.”
Not that shorts are bad, but they may not carry the “umph” of long form video. Check out the book.
What’s Coming In The Future
I have an interview with David Hooper (author of Big Podcast) who is now working with Sirius XM. I also have tips from my audience on how they are battling the “ums.”
Need Help With Your Podcast?
Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005
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