Content or Promotion Which Comes First?
Which is the Most Efficient
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I’ve Bought So Many Training Courses
Over the last nine months I’ve come across so many courses on SEO, Copywriting, Social Media, Guitar, Community Building etc that it’s almost of joke. I have a folder in my browser labeled, “Learn stuff” and I just checked and I have around 40 courses that I’ve purchased and would watch, “later.”
The end of the year always slows down in the Podcasting space (before exploding in January). So I asked myself, “Which of these courses should you take first.” Part of me wants to get into promotion to help get the word out on all the content I’ve made over the last 20 years.
Then I think, “Wait, shouldn’t we make sure it’s good, it’s following best practices for SEO, and that is going to resonate with the audience?” Hmmm, that make sense as well.
Learn More - Creator More - Promote More?
This somewhat feels like exercise. What exercise is the best to do? The answer?
The one you do.
In the immortal words of Rush, “If you choose not to decide you still have made a choice.” So in true A.D.D. fashion I’m going to start a course on SEO, and a Course on Storytelling. Do one module in one, and then do a module in the other. We will see how it goes but there is one important thing no matter the course.
I have to take good notes.
I have to put it into action.
That is my plan. It will be subject to change, but that’s where I’m aiming at this point.
They knowledge is power. Knowledge is only power when you put it into practice.
Thoughts?
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Please note I mistakenly said this Black Friday deal was for new and old customers. I had my signals crossed. It is only for new customers. My apologies. (It’s still a great deal).
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Stuff That Caught My Eye
More Great Insight Into WHY We Share Things
My friend shared an old Christmas album that everyone I know says, “My Dad would bring that home from the Firestone store and the whole family would listen.” These are now on YouTube.
I was FLOODED with memories when my friend sent a pic of the vynal version he had picked up. I immediately ran to Spotify and YouTube, and the minute I heard this music, I was back in my living room putting the album on the “record player” as we all prepared to decorate the tree. So what did I do?
I IMMEDIATELY shared it with my brother who had the exact same experience. So sometimes we share things for the way it makes us feel, but also how it will make others feel.
More Black Friday Deals
Castmagic has 30% Off
Castmagic has a deal on November 27th:
Date: November 27 only
Code: CMTHANKS2025
Discount: 30% off for new and existing subscribers
Kit has 60% off The First Three Months
Kit (formerly Convertkit) is offering 60% off your first three months. Originally I was going to leave Kit and move my email list to systeme. While I will use System to build non-wordpress sites, due to the fact that Kit integrates with everything I’ve decide to stay with them (even though they raised their price). So if you’re looking for an email marketing tool, this is my favorite.
Heartbeat Deep Discounts 20-40%
Get 20% off monthly plans or 40% off yearly plans.
Heartbeat is the platform I use for my tutorials and community (and I’ll be closing my Facebook group to go 100% Heartbeat in 2026). They just launched an AI tool that makes it super easy to get up and going (which was needed).
Podcast Hot Seat 45% Off Podcast Audits
Want some honest feedback? Sitting the Podcast Hot Seat just helped someone realize they had zero call to action at the end of their show. Another person has music that abruptly stopped at the beginning of the show (and we talked monetization strategies, and they get more consulting with their free month at the School of Podcasting)
What’s Coming In The Future
My next episode is a “Question of the Month” where my audience shared, “What I wish I knew when I started podcasting.” I also will be doing an episode on how “Podcasting leads to relationships - leads to opportunities.”
Need Help With Your Podcast?
Whether you’re just starting or a seasoned podcaster, the School of Podcasting can help. Helping podcasters is what I do, and I’ve been doing it since 2005
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If you start now, you’ll be in the right place to take over the world in January!